Plausible Analytics is a lightweight, open-source web analytics platform designed as a privacy-friendly alternative to Google Analytics. The platform respects visitor privacy while providing website owners with essential insights about their traffic, user behavior, and site performance. The platform offers real-time analytics with a clean, intuitive dashboard that makes data interpretation straightforward for both developers and clients. Unlike traditional analytics tools, Plausible doesn't use cookies, doesn't track users across sites, and ensures all website data remains 100% owned by the site owner. The analytics script is extremely lightweight at under 1KB, ensuring minimal impact on site performance. Plausible provides essential metrics including page views, unique visitors, bounce rates, traffic sources, and device information. The platform includes features for agencies and creators, with white-label options available for those who want to rebrand the service. The dashboard is designed to be accessible to non-technical users while still providing the depth needed for data-driven decision making. The service is particularly valuable for websites that have struggled with Google Analytics 4's complexity, offering a simpler solution that covers the analytics needs of approximately 70% of websites. With GDPR compliance built-in and no personal data collection, Plausible eliminates the need for cookie banners while still providing actionable insights for website optimization.