IFTTT (If This Then That) is a powerful automation platform that connects your favorite apps, devices, and services through simple trigger-action workflows called "applets." The platform enables users to create automated sequences where one action triggers another, streamlining both personal and business workflows without requiring any coding knowledge. The platform supports hundreds of popular services including Google Calendar, Facebook Pages, Google Sheets, smart home devices, and countless other apps and IoT devices. Users can create custom applets or choose from thousands of pre-built automation templates that handle common tasks like automatically saving email attachments to cloud storage, posting social media updates across multiple platforms, or controlling smart home devices based on location or time. IFTTT serves both individual users looking to automate personal tasks and businesses seeking to streamline operations and improve productivity. The platform's strength lies in its simplicity and extensive integration ecosystem, making complex automation accessible to non-technical users while providing enough flexibility for power users to create sophisticated workflows. The service offers both free and paid tiers, with the free version providing basic automation capabilities and paid plans unlocking advanced features like faster applet execution, multiple actions per trigger, and priority customer support. IFTTT's mobile apps for iOS and Android ensure that automations work seamlessly across all devices and platforms.